Working for Sam

Helga Schuliakewich describes how the famous retailer Sam Sniderman helped her, a young German immigrant, in the 1950s.
Helga Schuliakewich, far right, worked for Sam Sniderman at Sniderman’s Music Hall on College St. (Photo courtesy of the family.)
Helga Schuliakewich, far right, worked for Sam Sniderman at Sniderman’s Music Hall on College St. (Photo courtesy of the family.)

I was the first one to come to Canada in our family. I was the runaway!

After the war there were so many problems in Germany. I was 18 and wanted something different, so I came here in 1953. I only had 40 German marks ($9.37 Cdn). It was very hard at the beginning.

Two people helped me a lot. The first was Dr. Morris Zeidman, who founded the Scott Mission at 502 Spadina Ave. When I first came, there was a job open at the Scott Mission. I ended up working in Dr. Zeidman’s home for two years. I was like a daughter. He protected me. They were the nicest family.

He helped me get a job in 1955 at Sniderman’s Music Hall, which was on the second floor, above a radio store at 714 College St. The record store was run by Sam Sniderman and his older brother Sid was the first to sell car radios at the College St. store.

Sam Sniderman’s record store was on the second floor at 714 College St. (Photo courtesy of the family.)
Sam Sniderman’s record store was on the second floor at 714 College St. (Photo courtesy of the family.)

Sam was the other person who helped me a lot. His older brother Sid was the first to sell car radios at the College St. store. Sam later opened his famous store Sam the Record Man on Yonge St.

Circle skirts at the music hall

Helga began ordering records from Europe and created a mail-order catalogue. (Image courtesy of the family.)
Helga began ordering records from Europe and created a mail-order catalogue. (Image courtesy of the family.)

Sam — I called him Sammy — we got along so well. I had never had a record in my hand before, but he trusted me. I had the whole department upstairs on the second floor. I had Russian, Ukrainian, Macedonian, German, Polish, everybody, 32 languages. We had a lot of booths that you put your head in there and they played the record. We wore circle skirts with musical notes on them.

I started importing records from Polydor and Deutsche Grammophon. Sammy never had that before. We printed our own little catalogue on our printing machine and sent it out to Alberta and other places.

In 1955, my sister Karin came over. Sammy’s wife picked her up at Union Station, and Karin started helping at the store. She became an assistant manager on Yonge St. and met her husband Leonard at Sammy’s. He worked there, too. Sammy was so kind to us. He was like a father.

A family retail business

Later, my sister Karin and I ran the Old Country Shop at 355 Roncesvalles Ave. My parents opened it in the early 1960s when they came from Germany. Karin passed away in 2019. Now my niece Sabine manages the store.

The Old Country Shop at 355 Roncesvalles opened in the early 1960’s. (Photo courtesy of the family.)
The Old Country Shop at 355 Roncesvalles opened in the early 1960’s. (Photo courtesy of the family.)
An ad for car radios at Sniderman Radio Limited. (Image courtesy of the family.)
An ad for car radios at Sniderman Radio Limited. (Image courtesy of the family.)
Helga Schuliakewich came to Canada with this suitcase and 40 German marks ($9.37 CDN) in her pocket. (Photo courtesy of the family.)
Helga Schuliakewich came to Canada with this suitcase and 40 German marks ($9.37 CDN) in her pocket. (Photo courtesy of the family.)
The iconic Yonge St. Store, Sam the Record Man.
The iconic Yonge St. Store, Sam the Record Man.
Helga being interviewed for a video about her life story.
Helga being interviewed for a video about her life story.

Based on various interviews with Helga Schuliakewich, Karin Smith and Sabine Smith.

There are videos available about Helga and the shop:

(Old Country Shop was was made in 2015 by students at Bishop Marrocco/Thomas Merton Catholic High School.)

For more information about Sam the Record Man, please see:

For more information about the Scott Mission, please see:

Storytellers

What

When

Who

Copyright © 2024 Back Lane Studios. All rights reserved.